American Weddings are prevailing in China

If they’re not buying up LA and Orange County Barbie Dream Houses, they’re out scouring the best American private schools to prepare their teens for the Ivy Leagues. And now, they are all over the American wedding planner. Saying I do in Mandarin is not the same without it being followed by Buster Pointdexter’s Hot! Hot! Hot!

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“The rich in China today are looking beyond the usual luxury travel and are going after experiences, ” says Christine Lu, founder of Affinity China, a New York to LA to Shanghai firm that helps set up those unique experiences with Chinese travelers heading to the States. “They want to do things that the rest of the wealthy are not yet doing and getting married in California is one of them, ” she told Forbes in a recent interview.

Here’s the good news for young American wedding planners looking for adventure. The market for Chinese weddings in the U.S. is small, but growing. The market for Chinese in China looking for American wedding planners is booming.

Getting married in China is big business. About $57 billion is spent annually on 10 million weddings a year. The families spend on the usual: photographs, limos, wedding gowns and honeymoons — to the U.S. or at home. About a tenth of the total expense traditionally goes to the wedding banquet, according to the China Wedding Industry Development Report described in China Daily this weekend. Around 50% of the couples getting married are now turning to wedding planners to help organize the show, according to the website of Weddings Beautiful Worldwide, a 45 year old American firm that teaches how to be a planner.